Strategic Pillars
Radical Simplicity
Accomplish the user's high-priority needs as elegantly and in as few steps as possible.
Intelligent Personalization
Know where the user is coming from, remember the user, and optimize to the user intelligently.
Data Presentation
Transparently display specs, prices, and other information in a breakthrough way.
Spreadable Consideration
Give the user an incredibly useful or remarkable reason to share their consideration, and give owners an incentive to sell the brand.
Sell the Volkswagen Story
Sell the overall Volkswagen brand using the voice of a fan, not the voice of an advertiser, and aggregate top content that fans are already sharing.
