“You and your friends can now save big on all your Target must-haves, thanks to Cartwheel.”
Stakeholder Objectives
The key for Target Cartwheel success will be accomplishing the objectives of each stakeholder through a compelling and personally valuable experience.
Guests
- Provide financial savings
- Deliver personalized relevancy
- Reward & incentivize engagement & loyalty
- Facilitate offer discoverability
- Provide an enjoyable, fun, and unique experience
- Anticipate and respond to preferences and wishes
- Leverage investment in existing social networks
- Respect & accommodate privacy preferences
- Streamline offer redemption process and experience
- Support cross-platform & device availability
Target
- Achieve sales revenue growth
Deepen guest relationship & loyalty
Drive store traffic
Provide a solution of high personal value for guests
Demonstrate Target’s ‘eye for design’
Create a personalized & unique experience
Collect valuable guest data
Generate new revenue streams (pay-to-play)
Contribute to perception of Target as innovative and forward thinking
Create social media buzz
Diminish competitors’ perceived price advantage
Foster positive vendor relationships
Provide another way for guests to form a social/ community experience around the brand
Vendors
Provide tangible analytics on social performance
Deliver return on investment (ROI)
Reach target demographic
Drive sales and brand awareness
Generate social media buzz
Provide convenience & ease of use
Mange & control offer flexibility
