Experience Principles
Prefer the standard to the offbeat
Web conventions are our friends. Always favor the tried and true, and save creativity for the hard stuff: interesting content and features.
Be consistent
Consistency is the golden rule of interface design. Be consistent with the general conventions of the web.
Degrade gracefully
Apply universal usability principles in website development. Provide a carefully designed "404" error page with helpful search and links if the user hits a broken link on our site.
Do not explain too much
Be concise, and be generous with headers, subheads, and lists, so the user can scan our content easily.
